The opening ceremony of the ICC World Cup (Cricket) has started in a big way. Soon, it will overtake the Filmfare, Grammy, Oscar award ceremony and also Olympic opening ceremony.
Earlier, cricket used to be a sport. But, now it is more of entertainment, money-spinning, betting and fashion show.
In 2003 world cup ad - Sachin featured for Pepsi. In 2011 he appears for Coke. Who knows he may not even drink Coke or Pepsi but only BOOST !!! So, does this mean that Pepsi is not good and Coke is good? If you really look at it...it is we the fools, who pay for the advertisement (as it is a part of the cost of the drink).
Dhoni's comment that the players are streched too much is correct. They have to act, do fashion shows and in between play cricket & party too.
All TV channels looking at increasing their TRP and fighting to get something or the other to get the viewership & advertisement.
Am sure with this world cup, our economy will do well ! GDP will increase, as we have :
- more foreigners visiting India
- more advertisements - good for media companies
- good for advertisement consultants
- good for players - more money
- good for BCCI - more collection
Hope it does not though up any scam like the CommonWealth Games!
What about the sportsmaniac?
- Forego the exam study
- Spend money to watch it in the stadium
- Electricity charges
- Those who do not get the channel, cough up for the program
- I started counting the advertisements, but gave up after 5 mins.
Yes, of course, I still enjoy watching the game, but not that keen. Now that it is more of an entertainment, I prefer T20 than an ODI. Test matches? Whaaaaaaat? It is there in the cricinfo, mobile etc., so just check whenever you want. Who has the time to watch a test match?
That said, all the above vanished, as I see India in a stronger position in the opening game against Bangladesh. As I write, Bangladesh started loosing its tail enders.
Enjoy the ICC World Cup!
Cheers,
Ramanan
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